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Home Services Marketing

You're Probably
Losing Over
$100,000
This Year. And You Don't Even Know It's Happening.

Home service contractors miss up to 60% of their inbound calls. Whether those leads come from referrals, Google, yard signs, or paid ads — most of them are silently slipping through the cracks before anyone ever talks to them.

We do two things nobody else does at once: we fill your pipeline with exclusive leads, and we make sure every single one gets captured and followed up. Then we prove it in booked jobs — not impressions, not CTR, not "reach."

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No long-term contracts  ·  No shared leads  ·  No vanity metrics
$0 Avg. Annual Revenue Lost to Missed Calls
0% Homeowners Who Hire the First Responder
0x Higher Conversion Within 5 Min vs. 30 Min
0 Leads Shared With Competitors in Your Area
0% Reporting Done in Booked Jobs, Not Clicks
The Hidden Revenue Drain

Your Phone Rang at 7pm.
Nobody Answered.
That Job Just Went to Your Competitor.

You spent money on ads. Someone found your site with a broken furnace, a leaking roof, or a tripped breaker. They called. Nobody picked up.

They didn't leave a voicemail — 80% of callers never do. And 85% of the people who hang up never call you back. They scroll down and call the next company on the list. You paid to send your competitor a customer.

This isn't rare. It's happening dozens of times a month.

The average home service company loses between $98,000 and $156,000 every year from missed calls alone. Not from bad ads. Not from weak targeting. From calls that came in and went straight to voicemail — while the job went somewhere else.

Nobody talks about this. It doesn't show up in any report. It just quietly costs you six figures a year.

Revenue Leak Monitor
47 Calls
Missed this month — before auditing
Avg. Job Value $9,500
Booking Rate 30%
Lost This Month −$134,325
After Black & Chalmers +$107,460
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The Real Problem

40 Leads Came In
This Month.
You Booked 5. Where Did the Rest Go?

It doesn't matter where your leads come from. A neighbor referral calling at 7pm. A Google search at 9pm on a Tuesday. A form fill on a Sunday morning. Someone who drove past your truck and looked you up. Every one of those is a homeowner with a real problem who needs help right now — and if you're not the first to respond, that job is already gone.

Most home service businesses are busy doing the work. The phone rings when you're on a roof or under a sink, the voicemail picks up, and by the time you call back two hours later, they've already booked someone else. That's not a marketing problem. That's a capture problem — and it's bleeding tens of thousands of dollars out of your business every single year.

If you've used platforms like Angi or HomeAdvisor, you've seen a different version of this. You pay $50–$85 for a lead that gets sold to six other contractors simultaneously. Eight phones ring at once. The homeowner picks whoever calls first and bids lowest. The FTC fined Angi in 2023 for misleading contractors about lead quality. Shared leads are a race to the bottom — and you're running it with your own money.

Whether you rely on referrals, run your own ads, use lead platforms, or never spent a dollar on marketing — the leak is the same. Leads come in. Most don't become jobs. Everyone focuses on getting more leads. Nobody patches the hole.

40
Leads That Came In
Referrals, Google searches, ads, platforms — doesn't matter the source. Looks like a busy month. The opportunity was there.
5
Jobs Actually Booked
The other 35? Voicemail. Called back too late. Went with whoever answered first. Quietly disappeared — no report, no record, just gone.
The Black & Chalmers System

We Fill the Bucket.
We Fix the Hole.
We Report in Booked Jobs.

Every other agency handles one side of your funnel. We built our entire system around both.

01 / GENERATE
Exclusive Lead Generation
Every lead we generate belongs to you — not you and seven other contractors. Google Ads, Meta Ads, and Local SEO campaigns built for your trade and service area. Real ad copy that speaks to a homeowner with a real problem. Landing pages built to convert on mobile. No shared leads. No bidding wars.
02 / CAPTURE
Automated Lead Capture
The moment a lead comes in — a form fill, a missed call, an after-hours inquiry — our system responds within 60 seconds. Automated SMS. Email follow-up. AI-powered after-hours coverage. 78% of homeowners hire the first company that responds. 95% of your competitors don't respond within 5 minutes. We close that gap for you.
03 / REPORT
Booked Job Reporting
We connect every campaign to an outcome. Every lead tracked. Every call recorded and tagged. Every booked job attributed to a channel. Your monthly report shows booked jobs, cost per acquisition, and revenue — not click-through rates. If a campaign isn't working, you'll know first.
The Process

Three Steps.
Most Clients Are Fully Live in Two Weeks.

01
We Audit Your Leak
Before we run a single ad, we map where you're losing money right now. Missed calls, slow follow-up times, landing pages that don't convert, calls that went cold after hours. We show you the hole in the bucket before we talk about filling it.

Most clients are surprised by what the audit surfaces. Some find they've been losing over $10,000 a month — from leads they'd already paid for.
02
We Build Both Sides
We launch your exclusive lead generation campaigns — Google Ads, Meta Ads, or Local SEO. At the same time, we wire up your lead capture system: automated follow-up, after-hours AI coverage, call tracking, and CRM integration.

Both sides run together. That's the point.
03
We Report What Matters
Every month: leads generated, leads captured, jobs booked, revenue attributed, cost per acquisition by channel. No jargon. No PDFs full of numbers you can't connect to a job.

If something's underperforming, we tell you before you ask — and we show you exactly what we're doing about it.
Contractor Results

Real Contractors.
Real Booked Jobs.

"I'd been with two other agencies before these guys. Both sent me monthly reports I couldn't make sense of. Within 60 days, I knew exactly what I was spending per booked job. First month we tracked 14 new roof replacements directly back to the campaigns. That's over $130,000 in closed jobs. I wish I'd made the switch three years earlier."

MT
Mike T.
Roofing Contractor · Texas

"We were missing calls constantly and didn't even realize how bad it was. The audit they ran before we even signed showed us we'd missed 47 inbound calls in 30 days. At our average HVAC ticket, that's real money walking out the door. The capture system they built caught 80% of those in month one. The ads are solid — but honestly, the follow-up automation is what changed everything."

JR
Jason R.
HVAC Owner · Florida

"No fluff, no six-month 'trust the process' speeches. They told me exactly what to expect, hit it, and then told me what was next. Every other agency I'd tried sold me on outcomes they couldn't define. These guys showed me the math before I signed anything."

CM
Carlos M.
Plumbing Company · Arizona

"I was paying Angi $3,000 a month and competing with five other plumbers for the same lead. First month with exclusive campaigns I cut my cost per booked job in half and stopped chasing price-shoppers. The difference isn't subtle."

DS
Derek S.
Plumbing & Drain Services · Colorado
Common Questions

We Know What
You're Already Thinking.

Referrals are the best leads in the business — and we're not here to replace them. But referrals still call at 7pm when you're finishing a job. They still text on weekends. They still hire the first contractor who responds. The missed-call problem hits referral-based businesses just as hard as anyone else. We make sure none of those warm leads go cold before you call them back. The audit is free — it'll show you exactly how many you've been losing and what they're worth.
We know roofing campaigns in storm season look nothing like February. We know HVAC lead volume spikes at 95 degrees and again at the first freeze. We know an emergency plumbing lead needs handling in minutes — and a remodel inquiry needs a different follow-up entirely. We speak contractor. We don't adapt dental office copy for your Google Ads.
Before we talk price, we show you the cost of doing nothing. If you're losing $130,000 a year in missed calls alone, the question isn't whether you can afford to fix it. The math runs the other way. The audit is free. It'll show you your number. From there, you decide.
We'll show you search volume in your market, what competitors are spending, and what realistic outcomes look like for your specific trade and service area. If it doesn't look like a strong fit, we'll tell you. We'd rather pass on a bad fit than take your money and miss.
Ready to Stop the Leak?

Stop Paying for Leads
That Go to Voicemail.

Get a free Revenue Leak Audit. We'll map exactly how much your current setup is costing you — missed calls, slow follow-up, ad spend that isn't tracing back to booked jobs — before you spend a single dollar with us.

$130K
average annual revenue lost to missed calls
5 min
response window before conversion drops 21–100x
100%
reporting in booked jobs — not clicks or impressions
No Long-Term Contracts
Exclusive Leads Only
Booked Job Reporting
Free Revenue Leak Audit
Takes 15 minutes